Stage 04, Tracking·6 min read
Cost per lead is the number that hides the problem
A cheaper lead is not a cheaper customer. For most service businesses the two numbers move in opposite directions, and only one of them pays the wages.
{{ b.text }}
{{ b.text }}
{{ b.text }}
Written by the Resolved team. If you cannot currently calculate cost per customer, that is the first thing we fix on an audit call.